According to reports, initial coin offerings (ICOs) have been around since 2013, but the funding model was still in its infancy until last year. Crowd sales are similar to ICOs, except that supporters receive newly created tokens. It is a way for cryptocurrency companies to raise capital and improve their products. And in some ways, the growing popularity of raising funds through initial coin offerings (ICOs) has aided the mainstreaming of crypto.
This article aims to discuss the role of influencer marketing in initial coin offerings (ICOs), how it works, and why project owners should use it.
Why Should You Think About Influencer Marketing for Initial Coin Offerings?
People have been talking to each other, giving advice and ideas since time immemorial. Don’t we believe what a friend, coworker, or neighbor says more than a company says? Word of mouth ICO is at the heart of influencer marketing, which extensively uses this technology.
You must be wondering why I am using influencers for my ICO project.
Because influencers have already built relationships with members of the crypto community who support and believe in their ideas, this trust can be transferred to your brand, which the influencer’s followers can recognize, making them more receptive to future communications.
An influencer is a cross between a magazine and a virtual friend who has direct access to many fans who trust their entries, judgment, and taste. Influencer marketing allows you to reach new audiences or strengthen existing audiences in an honest and trustworthy way. By partnering with good influencers, you can increase brand awareness, brand trust, loyalty, ad recall, and ultimately difficult conversions like website clicks and sales.
Influencer Marketing for ICOs
Influencer marketing is more than just leveraging a well-known image to drive traffic and sales. It’s more about establishing the ‘influencer’ as a reliable source of information about the ICO.
Here are some ICO Influencer marketing strategies that will increase the visibility of your project among investors:
1 Identify cryptocurrency influencers
The easiest way to find influencers is through social media. Find out who participates in conversations and makes their voice heard by searching by topic. Please take a look at who influential people follow and who they follow. There are other ways to find influencers in your industry. Look for conferences relevant to your industry and see who will be speaking.
2 Be Receptive
Because of social media, people’s online interactions have changed. It means that people expect to be able to contact the people they follow and admire personally, whether this is true or not.
It’s as simple as projecting an image of accessibility to improve your position and visibility in your field. Social media is a powerful tool in influencer marketing, but don’t forget about the “social” aspect. Participate in the community and interact with your fans.
3 Have Patience
The rule of thumb in ICO Influencer marketing is that success does not happen overnight. In many ways, becoming a professional influencer is similar to the discipline of content marketing. Many would-be influencers give up after sharing the best content they can for a long time with little or no measurable results.
If you want to raise the funds you need for your ICO; you’ll need to put in some time (and months or even years). Of course, it won’t be easy! To succeed, you must have a great deal of perseverance.
Three Famous Cryptocurrency Influencers
Let us now have a look at some of the well-known influencers that you know how to design an ICO influencer marketing strategy.
Andreas Antonopoulos
This British-Greek tech entrepreneur was one of the first to adopt blockchain technology, making him one of the industry’s leading crypto influencers. Andreas Antonopoulos is proof that a winning combination of tenacity, genuine insight, and mastery of the subject matter can be achieved. He devotes a lot of time to his Twitter account, where he educates people about blockchain concepts (in layman’s terms).
Adam Back
Adam Back is a blockchain-based company founded and led by Adam. He likes to tinker with the systems and protocols of online currency. Since 1995, Adam has been in charge of the e-cash protocol before turning his attention to bitcoin and other blockchains.
Nick Szabo
Szabo is famous for his crypto-political views, often commenting on the idea of cryptocurrencies replacing fiat currency for governments to avoid international sanctions.
CAS is a company that manages ICO influencer marketing.
Influencer marketing is an effective way of telling the aforementioned influencers about your ICO. However, contacting influencers and overseeing the process requires the involvement of an ICO marketing firm. You should first try to appoint your ideal marketing partner.
If you rent CAS’s full-service ICO marketing package, you don’t have to search the internet.
